I have a love/hate relationship with mascara. I love how it gives me Bambi eyes like Zooey Deschanel, but I hate getting up in the morning with black goo dripping all over our face. It doesn’t matter how hard you scrub the night before, you WILL wake up with some amount of panda eyes…until now.
Like all great inventions that a born out of necessity, the need to not look like a ghoul in morning has prompted the creation of the three-day mascara.
Max Factor is claiming their new product will stick to your lashes through sleep, showers, swims and whatever else life throws at you.
We reckon this will be joining the long line of beauty breakthroughs like waterproof makeup, liquid eyeliner and lip stains.
Apparently, Max Factor reckons 60 percent of women would rather wear mascara than deodorant or brush their teeth! While Max factor may be a bit bias, I definitely know a few women that fit that category
The claim is that Lashfinity 3 Day Mascara, £18.99 (AU$29.10), is flake-resistant because it acts like a semi-permanent tint, thanks to its “perma-hold” technology. Apparently the product bonds to your lashes, giving your lashes a jet black finish. But because it's more of a tint and wax-free, I am not sure how well it's going to work on the thicker-and-longer lashes front. Either way, it'll definitely work well for a casual everyday look.
Talking about the product, Max Factor makeup artist Mel Arter says, “Applied in exactly the same way to a mascara, the formula coats and tints each lash to give darkness and definition that lasts.”
But how does it magically come-off after three days? It apparently has a “built-in remover”.
The Lashfinity mascara isn’t on sale just yet, but UK beauty fans are already signing up to a waiting list at pharmacy chain Boots to nab their own. The sad news is we don’t even get a list! Aussies are just going to have to wait their turn, because there’s no word yet when it will be heading down under. Aw.
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