Fragrance Friday: Taylor By Taylor Swift

This is the third perfume from Taylor I've bought and loved both of her previous perfumes. The newest addition to her collection however, is quite different from the others...

It's richer, creamier and more mature. The fruity notes of lychee, tangerine and apricot mix beautifully with a floral concoction of magnolia, hortensia, vanilla orchid and peony. Some woodiness and musk in the base give it some guts and overall, it's a delicious, addictive scent.

For me, this is my favourite of all three of Taylor's perfumes. The one thing I can't take to however, is the bottle. The design in theory is nice, but something about the multi-coloured ribbon pattern looks a bit cheap to me. Maybe it's the mix of the vintage looking cap (complete with fake pearls) paired with the milkshake-glass-like flacon, mixed with the 70's style disco print. It seems like the designers couldn't decide what direction they wanted to go in, so added a little bit of everything and for me it just doesn't work.  That being said, packaging shouldn't matter and I've still fallen totally in love with the scent.

As usual with Taylor's perfumes, the price point is really affordable too at $45 for 30ml, $60 for 50ml and $80 for 100ml. It is only sold as an EDP so the staying power is great. Overall a total winner for me. Well done Taylor!

First look: 'Taylor' by Taylor Swift

The new perfume, Taylor by Taylor Swift, follows in the footsteps of her past scents Wonderstruck and Wonderstruck Enchanted, but focuses more on the singer’s personal style rather than a magical world where chandeliers dangle out of the sky.

“My first two fragrances were more about fairytales,” Taylor told StyleWatch. “But this fragrance is more about my own style, so I wanted the name to be more personal.”

The bottle design is simple and modern, reflecting the singer’s own quirky and retro style, crowned with a ring of pearls. "Pearls are the one the fashion accessories that never seems to go out of style,” she said. “I keep a strand in my purse, and throw them on whenever I need to dress up my outfit."

So what does Swifts new fragrance smell like? The singer calls the perfume “a mix of a lot of things: It’s sweet, it’s sophisticated, it draws you in. It’s really my way of translating classic, yet modern, into a perfume.”

The new scent blends top notes of lychee, sparkling tangerine and magnolia petals, and a base of sandalwood, apricot nectar, and a blend of woods. Does anyone else smell a romantic and whimsical spring picnic?

Taylor by Taylor Swift will hit Ulta and Ulta.com in late June.